SAMJSENIOR.GD 

Shoot The Wild, 2026

A conceptual DJI and Nike ACG collaboration exploring product modelling, rendering and event activation, centred around a limited-edition adventure handheld action camera and a self-initiated hiking trail experience.





Marvis & Monin Collab, 2026

A 3D modelling project proposing a conceptual collaboration between Marvis toothpaste and Monin syrup, exploring the intersection of packaging design and illustration. Developed as a self-initiated brief, the project combines 3D modelling and illustration to make static packaging more dynamic. Experimenting with 3D motion and bone rigging animation. Marketed as a product drop.





Le Petit Marseillais Bio, 2026

A conceptual repositioning of Le Petit Marseillais, this project focuses on product rendering and brand identity, reshaping their core bio shower gel range. Developed as a self-initiated brief, it uses 3D modelling and identity design to play with the relationship between a visual system and surface modelling texturing.





Between  Word & Work, 2025

A self-reflective publication examining my own positionality within graphic design practice. Through editorial frameworks, binding decisions and structured narrative devices, the project interrogates methods, biases and authorship as infrastructural components of visual communication.

Smoke Remake, 120gsm, Favini
White Alga Carta, 90gsm, Favini

MD Lorien, Mass Driver
Sinter, Signal Type

145mm x 184mm





Teddy Western Sings  The Hits, 2025

A visual identity system for Teddy Western Sings the Hits, a short film by the Leeds Beckett Northern Film School. The project spans two interconnected design systems, the first covering the film’s opening titles, credits, and promotional material.

The second transforms its screening into a fully realised premiere film festival, with its own identity and advertising campaign. Both systems are thematically linked while remaining visually distinct, with art direction informed by the film’s tone and cinematic sensibility.

*The art direction is self-initiated, exploring themes of conflict and masculinity, with stills from Duncan Wolfe’s Ponokamita used to echo those ideas.

PP Right Slab TW Display, Pangram Pangram [Adapted]
PP Right Slab, Pangram Pangram
PP Right Grotesk, Pangram Pangram





Culture Quest, 2025

A design system and visual identity for a DIY microbial gut tracker responding to the complex intersection of personal bio-data, health autonomy and scientific communication. Developed from a brief set by ThreeTenSeven, the project unites packaging design, data visualisation strategies and engaging copywriting to make gut health both accessible and engaging. It frames gut-brain axis science through a generative identity informed by 1990s digital culture and early 8-bit games.

Betatron CQ Display, CoType [Adapted]
Betatron, CoType
Scandium, CoType





Drifting Cartographies, 2025

A publication that interrogates how graphic design mediates representations of place, drawing from psychogeography, cultural geography and alternative mapping strategies. The project examines the conceptual frameworks through which designers shape spatial narratives and wayfinding experiences.

Bordeaux Plike, 140gsm, GF Smith
White Alga Carta, 90gsm, Favini

Lock Serif Stencil, CoType
Lock Serif, CoType
PP Fragment Glare, Pangram Pangram
PP Fragment Sans, Pangram Pangram

110.2mm x 210mm






Tea Card Typology, 2025

A publication that reframes the mid-century Brooke Bond tea cards as artefacts of print culture, everyday collecting and domestic leisure economies. Through editorial strategies including French folds, scale manipulation and macro photography, the project positions the ephemeral cards as material witnesses to both graphic design history and cultural memory.

Royal Blue Plike, 140gsm, GF Smith
White Shiro Echo, 120gsm, Favini

Pennypacker, CJ Type
Plantin MT Pro, Monotype

109.2mm x 148mm





Yorkshire Stout & Porter, 2025

A typology examining independent Yorkshire stouts and porters, analysing both material craft and brand language. The project situates graphic design as an analytic tool for understanding regional identity, product narratives and sustainable material systems, specifically through the thematic lens of circular brewing practices.

Bier Bock, 250gsm, GMUND
Accent Recycled, 120gsm, GF Smith

Terrane Serif, Production Type
Terrane Sans, Production Type

101.6mm x 165.1mm






Forgotten Trams, 2025

A series of zines exploring the ghost tramways of Leeds through poetic text and visual strategies, produced for the Pages Artist Book Fair. The project frames transport infrastructure as cultural atmosphere and collective memory, using design methods to evoke spectral urban histories.

Bright White Shiro Echo, 120gsm, Favini

100mm x 200mm






Seed Freedom Campaign, 2025

A campaign advocating for global seed sovereignty and dispersal, using risograph illustration and subverted graphic styles. The project treats design not as passive messaging but as active dissemination and decentralised propagation.

New Spirit, Newlyn







Seafarm Sonnets, 2024

A campaign celebrating community-led ocean farming, using poetry, music and print to explore how graphic design can mediate ecological narratives through sensory and cultural channels. The project draws direct inspiration from For The Love of the Sea, a Patagonia short film documenting the regenerative practices of Câr y Môr, a community-owned sea farm in Wales.

White Alga Carta, 90gsm, Favini 
Slate Colourplan, 350gsm, GF Smith

180mm x 180mm [ 7” Vinyl Sleeve]
640mm x 640mm [12” Gatefold Jacket]






Confidence In Community, 2024

A visual identity system for a skin health campaign responding to themes of individual confidence and collective care. The project integrates workshop design and regenerative risograph print systems to explore skin stories through texture and everyday materials.

PP Right Grotesk Workshop, Pangram Pangram [Adapted]
PP Right Grotesk, Pangram Pangram