CULTURE QUEST

A design system and visual identity for a DIY microbial gut tracker responding to the complex intersection of personal
bio-data, health autonomy and scientific communication.

Developed from a brief set by ThreeTenSeven, the project
unites packaging design, data visualisation strategies and engaging copywriting to make gut health both accessible and engaging. It frames gut-brain axis science through a generative identity informed by 1990s digital culture and early 8-bit games.
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2025

TEA CARD TYPOLOGY

A publication that reframes the mid-century Brooke Bond
tea cards as artefacts of print culture, everyday collecting
and domestic leisure economies.

Through editorial strategies including french folds, scale manipulation and macro photography, the project positions
the ephemeral cards as material witnesses to both graphic
design history and cultural memory.
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2025

CRITICAL STUDY

A self-reflective publication examining my own
positionality within graphic design practice.

Through editorial frameworks, binding decisions and
structured narrative devices, the project interrogates
methods, biases and authorship as infrastructural
components of visual communication.

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2025

DRIFTING CARTOGRAPHIES

A publication that interrogates how graphic design mediates representations of place, drawing from psychogeography, cultural geography and alternative mapping strategies.

The project examines the conceptual frameworks through which designers shape spatial narratives and wayfinding experiences.

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2025

YORKSHIRE STOUT & PORTER

A typology examining independent Yorkshire stouts and
porters, analysing both material craft and brand language.

The project situates graphic design as an analytic tool
for understanding regional identity, product narratives
and sustainable material systems, specifically through
the thematic lens of circular brewing practices.

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2025

FORGOTTEN TRAMS
POEM ZINES

A series of zines exploring the ghost tramways of Leeds
through poetic text and visual strategies, produced for
Pages Artist Book Fair.

The project frames transport infrastructure as cultural atmosphere and collective memory, using design methods
to evoke spectral urban histories.

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2025

SEED FREEDOM CAMPAIGN

A campaign advocating for global seed sovereignty and dispersal, using risograph illustration and subverted graphic styles.

The project treats design not as passive messaging
but as active dissemination and decentralised propagation.

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2025

SEAFARM SONNETS

A campaign celebrating community-led ocean farming,
using poetry, music and print to explore how graphic
design can mediate ecological narratives through sensory
and cultural channels.

The project draws direct inspiration from For The Love of
the Sea, a Patagonia short film documenting the regenerative practices of Câr y Môr, a community-owned sea farm in Wales.

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2024

CONFIDENCE IN COMMUNITY

A visual identity system for a skin health campaign
responding to themes of individual confidence and
collective care.

The project integrates workshop design and
regenerative risograph print systems to explore
skin stories through texture and everyday materials.

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2024

FORGOTTEN STREETS TRAMLINE

A conceptual visual identity project for an imagined
tramline visiting extinct streets of Leeds.

The project uses archival typefaces, halftone
photography and speculative design to explore
urban erasure and collective memory.

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2023

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